Search engine optimization can be confusing if you are new to the field. You might feel overwhelmed by all the details about optimizing your website for Google’s algorithm. The good news is that there are some things you can do to make your website more search engine friendly. To help you keep up with the changes in SEO, we’ve put together a list of must-haves and should-nots.
SEO (search engine optimization) is a marketing strategy that aims to increase the number and quality of visitors to your website from search engines such as Google. Your website will rank higher on search engine results pages if you use sydney SEO companies. This will drive more traffic to your site, and increase your visibility online. It’s a long-term strategy, however, and can take months to fully take effect. Every day, hundreds upon hundreds of Google algorithm changes change the way we approach SEO as marketers.
Google’s algorithm changes constantly
It’s been updated continually since 2001. Today, Google makes more than 500 changes annually to improve the user experience. You need to understand what Google updates mean and how they affect your website.
Even if someone is able to outwit Google’s algorithm using a clever trick or shortcut they will not be able to last for more than six months before the search engine penalizes them. If you want to grow your business and increase traffic through organic search results, a strategy that is focused on creating quality content is the best way to do this.
SEO takes time. SEO is not an instant fix
SEO isn’t a quick fix. SEO is a process that takes effort, patience, planning, and time. To maximize search engine traffic from Google and other search engines, it is important to put time and effort into the content of your website to ensure that it ranks well in search results.
Best SEO practices are based on the algorithm.
SEO is an ongoing process that requires constant updates to your website strategy and website. You shouldn’t expect to get a quick fix, but instead a continuous effort that takes patience and dedication.
SEO is not a one-size fits all approach. Every business is different. Each company has their own goals, audience and competition. Therefore, every SEO strategy must be tailored to suit the needs of each business. It’s not enough just to find someone who claims they can help you with your “secret formula”. Instead of wasting time and possibly even being unethical, create a strategy that focuses on your company’s goals and audience so you can fully take advantage of Google’s latest changes as well as future innovations.
Use the right keywords on your website
These words are familiar to you: keywords. But what exactly is a keyword? And why should you use them in your marketing strategy?
Keywords can be words or phrases that describe the topic of a page. These keywords can be used to determine the relevancy of a website to a search query and are an important part in how Google ranks websites. These terms can be used in your title tag and body text as well as URL, image ALT tags and URL to increase your chances of being found by someone searching for your product or business.
Use relevant keywords on your website to help people find what you have online, whether it is an ebook or more information about your services.
Avoid using keywords in too many places on your website.
SEO has a common misconception that keywords must be included in your website copy. It’s fine to use keywords in your website copy, but don’t go overboard. Keyword density should not exceed 2-3%. If you are writing a blog about making chocolate cake, then use the keyword “chocolate cake” as much as you can without sounding artificial (and not exceeding 3%).
Your keywords can appear in the body of every page on your website. Google can use this information to determine the content of each page and give users an idea before they click through. Take this example:
Title Tag: How to Make Chocolate Cake
H1: Chocolate Cake Recipe
Do not participate in link schemes that manipulate PageRank
Google’s search engine algorithm is extremely sophisticated. To determine the most relevant sites and content, it uses hundreds of signals, such as the number of pages linking to a page. While it would be nice to pay Google to rank your page higher than the competition, this is not possible.
Google’s algorithm is getting smarter and will provide quality results to users. This means that even though your website is perfect, search results can still show your site as a lost result.
Do not use text that is out of topic or does not relate to the content of the page
Let’s suppose you are writing an article on the health benefits of beets. Text that refers to “carrots” and “broccoli,” both healthy foods, is not useful for your readers. It also doesn’t contribute to your article’s topic. You want to make sure that the text on your page is related to what you are talking about.
This applies to blog posts, individual articles, and pages in general (e.g. homepage). It is important that visitors find relevant and useful information while they browse through your website’s content. This applies to all pages, blog posts, and individual articles.
Don’t use keywords that aren’t relevant to your pages
The Google Algorithm can be described as a giant, human-powered search engine which crawls the internet and indexes pages. Your chances of appearing in relevant searches will increase if you make your website look authoritative on your subject matter. Let’s say you write about hiking trails in Southern California, but don’t talk about gear or destinations. If someone searches for those keywords, it’s likely that your article won’t appear.
Google will also penalize websites that use spammy tactics like keyword stuffing and paid links, as their algorithm can detect these techniques. It’s crucial that you have a lot of content on your pages if you want to have your website rank high on search engines such as Google and Bing.
SEO can be a long-term strategy for marketing your business
This is what we’re trying to convey: SEO should not be considered a quick fix if your business wants to grow. It could take weeks, if not months, to notice any changes in traffic levels if your search engine optimization goes wrong.
This is a reality that you need to accept. SEO is not a quick fix. You won’t see immediate results for all the work that went into optimizing your site. In fact, you may not see any changes for many months after you make improvements. For businesses that are looking to quickly improve their rankings so they can focus on other aspects of their marketing strategies, this can be frustrating.
Conclusion
Businesses need to be familiar with SEO basics, but equally important is the creation of a strong content strategy. Your competitors will take your action if you don’t act now. These do’s and don’ts will make your business more successful. If you want to rise to the top, seo in Sydney is essential. We’ll be there to thank you later.
